معرفی
Eric VanEpps is an Associate Professor of Marketing at the Owen Graduate School of Management. His research focuses on consumer behavior, judgment, and decision making, integrating insights from behavioral economics and social psychology. He explores how individuals manage impressions through communication, design interventions to improve health-related decisions, and enhance consumer understanding via effective firm communication. Before joining Owen, he was a faculty member at the University of Utah's David Eccles School of Business.
Education:
- B.A., Psychology and Leadership Studies, University of Richmond (2010)
- M.S., Behavioral Decision Research, Carnegie Mellon University (2012)
- Ph.D., Behavioral Decision Research, Carnegie Mellon University (2015)
Research emphasizes moral foundations theory in consumer psychology, decision biases in financial contexts, and storytelling’s impact on consumer experiences. His work appears in top journals like the Journal of Marketing Research and has been featured in media such as Harvard Business Review and Forbes.
Teaching:
- MGT 6461 Consumer Insights for Marketing Decision Making
- MGT 6014 Health Care Marketing
Publications highlight trends in consumer ethics, behavioral nudges, and health communication strategies, reflecting his dual focus on theoretical rigor and practical application.
