معرفی
Steven S. Posavac is a Professor of Marketing at Vanderbilt University’s Owen Graduate School of Management, where he also serves as the founder and Faculty Director of the MMark program. His academic roles include editorial leadership for journals like the Journal of Consumer Psychology and past presidency of the Society for Consumer Psychology. He has received numerous accolades, including the Dean’s Teaching Award and Research Productivity Award at Owen, and recognition as a Distinguished Faculty Member by Vanderbilt Athletics.
Posavac holds a Ph.D. from the University of Utah (1998) and earlier degrees from the same institution and Knox College (1992). His research bridges psychology and marketing, focusing on decision-making processes, advertising effects, and clinical consumer psychology. He has published over 50 articles and two edited books, exploring topics like brand positivity, omission neglect, and the influence of mental health conditions on consumer behavior.
Teaching responsibilities include Brand Management, Selling Strategy, and Marketing Ethics in MBA/MMark programs. His leadership spans editorial boards, conference co-chair roles, and administrative positions like Associate Dean for MBA Programs at the University of Rochester.
- Key Awards: Dean’s Teaching Award, Research Productivity Award, Distinguished Faculty Member (Vanderbilt Athletics)
- Research Themes: Consumer judgment, advertising persuasion, clinical psychology intersections
- Leadership Roles: Society for Consumer Psychology President, Journal of Consumer Psychology Area Editor
His work emphasizes practical implications for managerial decisions and consumer welfare, leveraging both theoretical and applied insights from behavioral sciences.
