معرفی
Jackie Silverman is an Associate Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. She previously served on the faculty at the University of Delaware's Lerner College of Business and Economics for six years. Her research lies at the intersection of consumer behavior and judgment and decision-making, with a focus on how digital technologies influence everyday consumer choices and well-being.
Her primary research interests include consumer behavior, judgment and decision making, behavioral tracking, motivation, prosocial action, memory, and experiential choices. She investigates how the increasing availability of personal data—such as fitness tracking, screen time monitoring, and calorie logging—affects consumer decisions, particularly through the lens of behavioral streaks (consecutive repetitions of behavior). Her work integrates psychological principles into marketing contexts to understand decision dynamics in digital environments.
Professor Silverman’s research has been published in premier journals including the Journal of Consumer Research, Journal of Marketing, Management Science, Organizational Behavior and Human Decision Processes, and Psychological Science. Her findings have been featured in major media outlets such as the New York Times, Washington Post, and the Choiceology Podcast with Katy Milkman, indicating broad scholarly and public impact. Although no specific awards are listed, the quality and reach of her publications suggest significant recognition in her field.
At Owen, she teaches MGT 6361 Marketing Management, the core marketing course for MBA students. While no current advisees are listed, her active research agenda and faculty role imply involvement in mentoring graduate students. She is also likely involved in research collaborations and may contribute to academic service within her department and professional associations. Her lab or research team is not explicitly mentioned, but her work appears to be empirical and experimental, likely involving behavioral studies and data analysis related to consumer tracking and motivation.
