معرفی
Katie Mehr, PhD is an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business, University of Alberta. She holds a PhD from The Wharton School, University of Pennsylvania (2023). Her research focuses on consumer behavior, exploring how consumers rate products/experiences and the impact of motivation on prosocial behavior. Key themes include streak incentives, review dynamics, and judgment frameworks. Mehr teaches MARK 686 (Selected Topics in Marketing) and collaborates with institutions like the Behavior Change for Good Initiative.
- Education: PhD, Marketing (Wharton School, 2023)
- Research Streams: Consumer Rating Behavior, Motivation via Streak Incentives
Research Highlights: Her work demonstrates how streak incentives boost persistence (e.g., workplace tasks) and how feature-specific ratings affect overall consumer evaluations. Media coverage includes Wall Street Journal and CBC.
Awards: None explicitly listed.
Advising & Grants: No specific grants/students listed, but collaborates with experts like Katherine Milkman and Angela Duckworth.
