معرفی
Katie Lafreniere, PhD, is an Assistant Professor at the Alberta School of Business, specializing in Marketing, Business Economics, and Law at the University of Alberta. Her research focuses on consumer behavior, word-of-mouth communications, and social problems within marketing contexts. She teaches MARK 432 - Digital Marketing, emphasizing digital communication tools and analytics in strategic marketing.
Her work integrates consumer and cultural influences with marketing strategies, leveraging measurement analytics to evaluate communication outcomes. She holds a PhD and is affiliated with the Business Building at 11203 Saskatchewan Drive NW, Edmonton, AB.
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