Daniel Bartels

Daniel M. Bartels, Professor of Marketing at the University of Chicago Booth School of Business, investigates mental representations and processes underlying consumer financial decision-making, moral psychology, and intertemporal choice. He joined Booth in 2018 after serving as Associate Professor (2016-2018) and Assistant Professor (2013-2016) at Booth, and Assistant Professor at Columbia Business School (2010-2013). He holds a Ph.D. in Cognitive Psychology from Northwestern University (2007) and a B.S. in Psychology from the University of Wisconsin-Green Bay (2001).

Research Interests: Bartels' work bridges

• Judgment and Decision-Making
• Consumer Behavior
• Moral Psychology
• Cognitive Psychology
• Behavioral Economics

. His research explores how individuals mentally represent expenditures, identity continuity over time, moral trade-offs, and algorithmic decision-making.

Article Trends: Recent publications examine cognitive discovery incentives, LLM evaluation frameworks, temporal self-perception, and algorithmic moral trade-offs. His work spans Psychological Science, Cognition, Journal of Consumer Research, and JEP: General, often integrating moral psychology with behavioral economics.

Academic Service: He serves as Section Editor for Cognition, has been an Occasional Guest Editor for PNAS, and reviews for over 20 journals including JCR, Psychological Science, and Nature Human Behavior.

Grants: Funded by the National Science Foundation, John Templeton Foundation, and U.S.-Israel Binational Science Foundation, Bartels' research addresses foundational questions in decision-making and consumer psychology.