Manuela Lopez Perez

Manuela Lopez Perez is a Professor in the Department of Marketing at the Faculty of Economics and Business, University of Murcia. Her research focuses on marketing and consumer behavior, particularly word-of-mouth strategies and brand communication.

• PhD in Marketing from University of Murcia (2014)
• Research group: Consumer Behavior

Her work explores how consumers discuss products/brands, with emphasis on marketing strategies. Current information lacks specific publications, awards, or supervised students.