Wilson Bastos

Wilson Bastos is an Associate Professor with Aggregation at CATÓLICA-LISBON, specializing in Marketing and Consumer Behavior. He holds a Ph.D. in Marketing from the University of Arizona, complemented by a BA and MBA from the University of Texas at San Antonio. His teaching spans undergraduate, masters, and executive programs at the institution.

Research focuses on experiential vs. material purchases, consumer happiness, word-of-mouth communication, and branding strategies. Key themes include how conversational potential influences consumer behavior and the psychological impacts of sharing experiences versus material goods.

Publications from 2010-2021 explore topics like employee happiness perceptions tied to job roles, pricing strategies for unique experiences, and historical branding practices. Notable work includes analyzing the differential consumer reactions to word-of-mouth about experiences vs. objects.

No scientific awards are explicitly mentioned. Advising and grants sections remain unfilled due to lack of data. No lab affiliations or teams are disclosed in the provided text.