Franck Celhay

Dr. Franck Celhay is a Full Professor at Montpellier Business School, specializing in Marketing, Visual Branding, and Semiotics. He holds a doctorate in Marketing from Bordeaux University and a Bachelor's in Graphic Design from ESMA. His research focuses on intersections between graphic design, semiotics, and visual branding, with publications in top-tier journals like Journal of Consumer Research. He has received awards including the AFM Pedagogical Innovation Award and FNEGE Junior Professor Award. His teaching includes Master in Management and MSc in Marketing programs.

• Educations:
• Doctorate in Marketing, Bordeaux University
• Bachelor in Graphic Design, ESMA

Key research interests include brand logo semiotics, color psychology in branding, and cross-cultural typography challenges. Recent studies explore NBA logo symbolism and maintaining brand consistency across writing systems. He has contributed to FERC and AMS World Marketing Congress conferences.

Notable projects include analyzing how background colors influence logo perceptions and investigating family business metaphors in French media. His work bridges graphic design principles with consumer behavior theory.

• Awards:
• AFM Pedagogical Innovation Award
• FNEGE Junior Professor Award
• Design United Research Fellow Grant

Professional Activities: Involved in teaching Graphic Design for Branding and advising on packaging design strategies. Engaged with global marketing challenges, particularly in Asian markets.