Brian Liang

Brian Liang is a Senior Lecturer at the Faculty of Business and Law (FBL) at the University of the West of England, Bristol. He holds a PhD and MBA from the University of South Australia and the University of Leicester, respectively.

• PhD - University of South Australia
• MBA - University of Leicester

His research focuses on electronic word of mouth (eWOM), pricing strategies, service marketing, and online consumer behavior. With extensive practical experience in marketing and sales management from working in Hong Kong-based consumer goods companies, Dr. Liang bridges academic theory with industry insights.