S M A Moin

Dr. S M A Moin is a Reader (Associate Professor) in Storytelling and Brand Communications at Queen Mary University of London's School of Business and Management, where he also serves as Director of Teaching Associates and Co-Director of the BSc Marketing & Management program. His interdisciplinary research focuses on brand storytelling, creativity, consumer trust, and leadership, with a strong emphasis on digital age strategies and imagination-driven innovation. Moin holds an MBA from the University of Strathclyde and a PhD from the University of Nottingham, complemented by executive education from Oxford, Cambridge, and Harvard.

• Education:
  • PhD in Marketing, University of Nottingham
  • MBA, University of Strathclyde
  • Executive Education in Leadership, University of Oxford
  • Executive Education in Creativity, University of Cambridge
  • Executive Education in Entrepreneurship, Harvard University
• Professional Experience:
  • Former Associate Head of Research at Coventry University London
  • Management consultant for multinational corporations and a $4B subsea project
  • LEA Governor of London Borough of Hounslow
  • Teaching experience in further education and armed forces institutions

His research interests span brand storytelling frameworks, creativity in the Imagination Age, and trust dynamics in financial services. He has published extensively, including books like Creativity in the Imagination Age (2022) and Brand Storytelling in the Digital Age (2020). Moin’s pedagogical innovations integrate storytelling, experiential learning, and problem-based methodologies. He currently supervises doctoral student Abdullah Abdulrahman A Alfares.

Moin’s awards include Senior Fellow of Advance HE and Fellow of the Chartered Management Institute. His work bridges academic rigor with practical applications, addressing contemporary challenges in brand strategy, leadership, and digital communication.