Rula M. Al-Abdulrazak

Rula M. Al-Abdulrazak is a Senior Lecturer in International Marketing and Branding at the Royal Docks School of Business and Law, University of East London. She holds a PhD in Management (2016) from Royal Holloway, University of London, and an MBA in International Management & Marketing (2004), among other qualifications. Her research focuses on national branding, international marketing strategies, and the intersection of positive psychology with coaching and cultural dialogue. She actively contributes to interdisciplinary research on brand trust, cultural brands, and social impact, particularly in Muslim contexts.

Education:

• PhD in Management (2016), Royal Holloway, University of London
• MBA in International Management & Marketing (2004), Royal Holloway, University of London
• BSc Economics and Management (1993), Damascus University

Research Interests: Nation branding, global marketing, positive psychology, brand trust, cultural diplomacy, and the role of art in cultural exchange. She explores topics such as emotions in Islamic contexts, trust in Islamic capital, and the impact of religion on consumer behavior.

Grants and Funding:

• Lead researcher on the UKRI-funded 'Muslims, Trust and Cultural Dialogue' project (£341,133).

External Roles: Positive psychology practitioner, leadership coach, and consultant with organizations like the Chartered Institute of Marketing and the European Mentoring and Coaching Centre. She serves as an external examiner for Dublin City University and Princess Nourah Bint Abdulrahman University.

Labs/Teams: Chairs the School Research Ethics Committee, contributes to the Equity Collective (decolonizing curricula), and collaborates on the Athena Swan initiative at her school.