Jimmy Chim

Jimmy Chim is a Senior Lecturer in the Department of Management at Nottingham Business School, Nottingham Trent University. He joined NTU in 2016 as a Research Associate and transitioned to a full-time teaching role after completing the Academic Professional Apprenticeship (APA) program. His academic work focuses on digital trust, security, privacy, and workflow dynamics in web-based creative communities, informed by his PhD in Digital Economy from the University of Nottingham.

• Teaches strategy and research methods at undergraduate, postgraduate, and executive levels
• Former Research Associate at the University of Nottingham
• Over 10 years of management experience in the restaurant sector
• 3 years in a CRM role within telecommunications

His research bridges digital economy concepts with practical applications in management, emphasizing trust and collaboration in online environments.