Adam Smith

Adam Smith is a Senior Lecturer and Academic Mentor in Marketing at Nottingham Business School, Nottingham Trent University. He combines academic leadership with extensive industry experience as a Business Adviser and Mentor, supporting small businesses and corporate clients like Experian UK & Ireland, 3M Health Care, and Nottinghamshire Wildlife Trust.

• Education: Master's degree in Business & Management Research (Loughborough University)
• Professional Certification: Postgraduate Level 7 Diploma in Professional Consulting (Chartered Management Institute)

Research Focus: Specializes in consultancy-driven education models and work-based learning integration for higher education. His career spans 10+ years in academic management and corporate development, including roles as Executive In-Company Development Mentor for degree apprenticeships.

Scientific Recognition:

• Fellow of the Higher Education Academy

Industry affiliations include serving as Business Adviser at Nottingham Trent University since 2012 and leadership roles in consultancy organizations.