Ayane Fujiwara

Dr Ayane Fujiwara serves as a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University, specializing in consumer behaviour, customer experience, and digital marketing. She holds key leadership roles including Programme Lead for the Digital Marketers (Integrated) Degree Apprenticeship and Module Leader for Buyer Behaviour, Digital Marketing Techniques, and Understanding Buyers and the Customer Journey.

Her academic credentials include a PhD from Nottingham Trent University, a Postgraduate Certificate in Teaching and Learning in Higher Education (PGCTLHE), and Fellowship of the Higher Education Academy (FHAE). She maintains active professional memberships with the Chartered Institute of Marketing (CIM) and participates in Teaching Innovation Learning and Teaching (TILT) groups.

Research focuses on online consumer behaviour and atmospherics, particularly examining music's influence on online flow states and gender perception effects in toy purchasing. Current collaborative projects span Japan and the UK, emphasizing practical applications in digital retail environments.

External engagements include serving as External Examiner for Manchester Metropolitan University and London South Bank University, representing NBS at the East Midlands Business Network Expo, and participating in diplomatic discussions at the Japanese Embassy in London with the Science and Technology Advisor to Japan's Foreign Minister.

Mentorship spans Undergraduate UK Placement students, Postgraduate students, and Level 7 consultancy projects. Teaching portfolio encompasses undergraduate programs (Business Management and Marketing BA, Marketing BA), postgraduate courses (Marketing MSc, Advertising and Marketing Communications MSc), and professional degree apprenticeships.