معرفی
Craig Holdcroft is a Lecturer in Business at Staffordshire University, specializing in Digital Marketing and Business Management. He serves as Deputy Course Leader for the MSc Digital Marketing Management, Digital Business and Innovation, and Project Management for the CMDA apprenticeship degrees. His roles also include Deputy Course Leader for CIM and Business Management (MOD). Craig holds professional memberships with the Chartered Institute of Marketing (CIM), Institute of Data and Marketing (IDM), ACIM, MIDM, and CMBE.
- Education: MSc Digital Marketing Management (2020), B.A. (Hons) Business Management
His research focuses on digital customer behavior and disruptive technologies like augmented reality (AR) and virtual reality (VR), investigating their impact on customer journeys. Craig operates a digital marketing agency supporting SMEs across the UK and Europe, specializing in PPC strategies and digital transformation. His industry experience includes roles as Head of Guerrilla Marketing at Foodhub, Senior Digital Marketing Manager in restaurant franchising, and key account management in electrical wholesaling, alongside collaborations with brands like Jacuzzi and Teuco.
Professional recognitions include Staffordshire University's Whatuni Student Choice Awards 2023 for Facilities and Social Inclusion, reflecting institutional excellence. The university’s Research Excellence Framework 2021 also highlights 'Internationally Excellent' or 'World Leading' research impact.
Craig’s teaching and advisory work emphasizes bridging industry needs with academic training, particularly in digital innovation and project management. He actively supports local SMEs through digital strategy consulting and online operations optimization.
