معرفی
Paul Dobson is a Senior Lecturer at Staffordshire University, serving as Course Leader for the MSc Digital Marketing Management program. He played a key role in establishing the MSc Digital Marketing Management and the Doctorate in Business Administration (DBA). A PRINCE2 Project Management Practitioner, he previously led Aim for Excellence, Ltd., specializing in business growth and turnaround for commercial, government, and non-profit organizations. His expertise spans SEO, CRO, influencer strategies, and supporting SMEs and social enterprises in digital marketing.
Education:
- BSc (Hons)
- DIT
- DMS
- MSc
- MA
- MBA
- Postgraduate Certificate in Higher and Professional Education
- Senior Fellow of the Higher Education Academy (HEA)
Research Interests: Paul focuses on Digital Marketing strategies for SMEs, Social Enterprises, and charities. His work explores SEO optimization, conversion rate improvement, influencer marketing, and business growth. He actively supports organizations in enhancing their digital marketing presence and international market penetration.
Awards and Recognition:
- Whatuni Student Choice Awards 2023 (Facilities and Social Inclusion)
- Times and Sunday Times Good University Guide 2023 (Research Impact: 'Outstanding'/'Very Considerable')
- Research Excellence Framework 2021 (Research rated ‘Internationally Excellent’/‘World Leading’)
Teaching and Consultancy: Paul teaches across multiple programs, including the MBA and various Business Management degrees. His consultancy work aids businesses in innovation, product development, and market expansion. He also collaborates with major consultancies in the UK, France, Germany, and the USA.
