Craig Geiger

Craig Geiger serves as the Program Director of the Master of Science in Marketing Degree Program and an Instructor in the Marketing Department at the University of Arkansas Sam M. Walton College of Business. With over 40 years of industry experience in the Consumer Packaged Goods and Retail sectors followed by 5 years in higher education, he brings extensive real-world expertise to his teaching.

His educational background includes:

• Master of Business Administration from the University of Wyoming
• Bachelor of Science in Business Administration from the University of Illinois at Urbana-Champaign

Craig's research and teaching focus on practical applications of marketing principles with emphasis on retail trends, category strategy, sales management, and digital marketing. His industry experience at major companies including Kraft, Campbell's, Walmart, and Kellogg's informs his approach to teaching marketing as a dynamic, solution-oriented discipline that bridges theory and practice.

His notable achievements include:

• Lecturer Excellence in Teaching Award (2024) from Sam M. Walton College of Business
• Who's Who in Shopper Insights recognition for 10 consecutive years by Path to Purchase Institute

As Program Director for the Master of Science in Marketing, Craig mentors students through curriculum development and industry connections. He has also developed and teaches graduate courses at Wake Forest University's School of Professional Studies, expanding his educational impact beyond the University of Arkansas.

Craig leads the Professional Sales Program initiatives at Walton College, connecting students with industry partners through the Sales Competition, Sales Immersion Day, and the Student Sales Club (S.A.L.E.S.). His "Servant Leadership" teaching philosophy emphasizes equipping students with practical marketing, retailing, and sales skills for professional success.