Soheon Kim

Dr. Soheon Kim serves as a Senior Lecturer in the Marketing division of Nottingham Business School at Nottingham Trent University. She teaches undergraduate and postgraduate courses including marketing principles, consumer research, and marketing communications while actively engaging in research.

Her academic credentials include:

• Double Bachelor's degree: BBA in Tourism Management and BA in English Language and Literature from Pukyong National University
• Study exchange at Griffith University
• MSc in Sustainable Tourism Planning from Bournemouth University
• Erasmus exchange at IPAG Business School
• PhD from Bournemouth University focusing on consumer behavioural changes and environmental impacts in sustainable tourism through time use rebound effect

Dr. Kim's research centers on consumer behaviour-environmental impact relationships across diverse contexts, with specialized expertise in tourist mobility patterns, time use behaviour, and sustainability challenges. Her work has been presented at international forums including the Consumer Behavior in Tourism Symposium, Building Excellence for Sustainable Tourism network, and Travel and Tourism Research Association conferences.

Her professional recognition includes:

• Fellow of the Higher Education Academy (FHEA)

Prior to joining Nottingham Trent University, Dr. Kim accumulated industry experience in tourism, hospitality, and international trading sectors. She served as a part-time Lecturer at Bournemouth University for three years, delivering lectures, seminars, and supervising final-year research projects, while concurrently working as a Data Analyst at Bournemouth University's Students' Union supporting data-driven organizational decisions.