معرفی
Dr. Sungkyung Kim is a Lecturer in Sport Management at the University of Stirling since August 2022, with an interdisciplinary background spanning law, tourism, and sport marketing. He completed his PhD in Sport Marketing and Communication at Loughborough University in 2022, preceded by an MSc in Sport Management (Bournemouth University, 2017), an MA in Tourism Science (2015), and a BSc in Law (2012) in South Korea.
- Education:
- PhD in Sport Marketing and Communication (Loughborough University, 2022)
- MSc in Sport Management (Bournemouth University, 2017)
- MA in Tourism Science (South Korea, 2015)
- BSc in Law (South Korea, 2012)
His research focuses on two key areas: (1) Policy Public Relations, exploring communication strategies to enhance public engagement and policy compliance in sport event management, and (2) Technology Adoption and Consumer Behavior, analyzing AR/VR, wearables, and AI-powered services to address digital inclusion in sports. He aims to bridge academic theory with practical applications for evidence-based policy and quality-of-life improvements.
