Dayle Childs

Dr Dayle Childs is a Senior Lecturer in Sales & Sports Marketing within the Business School at Bournemouth University. He holds a PhD in Marketing from Loughborough University (2020), an MSc in International Management from Loughborough University, and a BSc in Sport Development from the University of Portsmouth. With professional experience in sales and marketing across UK and USA organizations (Badminton England, UK International Soccer), he combines industry expertise with academic rigor in his research and teaching.

• Education: PhD (Loughborough University, 2020), MSc International Management (Loughborough), BSc Sport Development (Portsmouth)
• Teaching: Leads modules on Sports Business Analytics, Sports Marketing, and Research Methods in Sports & Exercise

His research focuses on within-person dynamics in sales, exploring how individual-level factors affect sales performance, burnout, and resilience. Key themes include longitudinal sales research, managerial social support, job autonomy, and AI applications in sales. Publications in top journals like Journal of the Academy of Marketing Science and Industrial Marketing Management demonstrate his contributions to marketing theory.

Recent work (2023-2024) analyzes AI in strategic account management, burnout mitigation strategies, and customer relationship disruptions. His research aligns with the UN SDG of Good Health and Well-being, particularly through burnout and workplace well-being studies.

• 2025: Best Paper - Global Sales Science Institute Conference
• 2023: Conference Scholarship - Global Sales Science Institute
• 2020: James M Comer Award Honourable Mention

Dr Childs supervises PhD researcher Luu Thuy Linh Pham on topics including sustainable luxury marketing and dark triad personality impacts in marketing. He serves as a reviewer for journals like Industrial Marketing Management and has presented at major conferences including the Winter AMA Conference and Global Sales Science Institute events.