Caroline Sue Lin Tan

Caroline Sue Lin Tan is a tenured Associate Professor of Marketing at the Graduate School of Business Sciences, University of Tsukuba, Japan, and concurrently serves as a Visiting lecturer at ISM. Her academic profile spans consumer psychology, digital marketing, and sustainable business practices.

Her research expertise includes:

• Consumer Behavior
• Fan Psychology
• Social Media Marketing
• Sustainability
• Political Consumerism
• Sports Fan Behavior
• Luxury Marketing
• Branding

Teaching domains:

• Marketing Management
• Sustainability
• Corporate Social Responsibility
• Branding
• Digital Marketing

She instructs Advanced Topics in International Management (GRAV009), integrating industry experience from multinational supply chain management roles at Agilent Technologies and Teleplan NV into her pedagogy.