Ravi Pappu

Ravi Pappu is an Associate Professor of Marketing at the School of Business, University of Queensland, Australia. He holds a PhD in marketing from the University of New England and an MBA with Distinction from the University of Waikato, New Zealand.

• PhD, University of New England, Australia
• MBA (Distinction), University of Waikato, New Zealand
• Postgraduate Diploma in Marketing (Distinction), University of Waikato
• Bachelor (First Class) in Mechanical Engineering, JNTU Anantapur

His research bridges marketing communications and brand management, focusing on:

• Consumer decision-making across brand types
• Brand equity measurement frameworks
• Celebrity endorsement effectiveness
• Corporate sponsorship strategies
• Country-of-origin effects on brand perception
• Retailer brand value assessment

His work has been downloaded over 370,000 times, with multiple papers in top journals like:

• Journal of the Academy of Marketing Science
• European Journal of Marketing
• Journal of International Business Studies
• Journal of Business Research

Scientific awards highlight his contributions:

• 2018 JPBM Most Impactful Article Award
• 2016 Emerald Outstanding Reviewer Award
• 2015 UQ Teaching Excellence Award
• 2006 UQ Research Excellence Award

He supervises projects in:

• Celebrity endorsement
• Corporate sponsorship
• Country branding
• Brand innovativeness