معرفی
Dr. Amanda Kennedy is a Lecturer in the Marketing Discipline at the University of Sydney Business School. She holds a PhD (Marketing) from the University of Newcastle (2021). Her research focuses on marketing communications and branding, particularly exploring the effectiveness of celebrity endorsements and celebrity brands using experimental methods. She has been recognized with the 2018 Australian and New Zealand Marketing Academy Best Paper Award and multiple Feedback for Teaching (FFT) Student Survey Awards for tutoring excellence (2021-2024).
Education:
- PhD in Marketing, University of Newcastle, Australia (2021)
- BBus (Hons), University of Newcastle, Australia
Research Interests:
- Celebrity endorsement strategies and their impact on consumer perceptions
- Authenticity in celebrity branding
- Comparison between celebrity personas and film characters in advertising
Awards and Honours:
- 2018 ANZMAC Best Paper Award (Marketing Communications Track)
- Four consecutive FFT Student Survey Awards for Tutoring (2021-2024)
Teaching and Supervision:
- Current Unit Coordinator/Lecturer: MKTG1002 Marketing Research, MKTG2113 Marketing Insights
- Tutor: MKTG1002, MKTG2113, and advanced courses like MKTG3112 Marketing Communications
- Supervising research student Zihao XIAO on sustainable consumption norms
Media Engagement:
- Featured in Psychology Today (2019)
- Interviews on ABC Radio Newcastle (2018), 2NURFM Radio Newcastle (2018), and industry publications like Marketing Magazine (2018)
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