Stacey Brennan

Stacey Brennan is a Professor of Marketing and Head of the Marketing Discipline at the University of Sydney Business School. Her research focuses on marketing communications and branding, particularly spokesperson effectiveness, message framing, and brand element design. Notably, she advised Hunter Water on drought-related messaging, reducing residential water consumption in the Hunter Region. She holds a PhD from the University of Newcastle and has taught marketing courses at both undergraduate and postgraduate levels. Her work has been published in top journals like the International Journal of Research in Marketing and Journal of Advertising.

Education:

• PhD (Marketing), University of Newcastle, Australia (2008)
• Graduate Certificate in Tertiary Teaching, University of Newcastle, Australia (2012)

Research Interests:

Her research spans two main areas: Marketing Communications (e.g., spokesperson characteristics, message development) and Branding (e.g., brand name design, color priming). She explores psycholinguistic theories in advertising and the impact of non-physical spokesperson traits on consumer perceptions.

Awards & Recognition:

• 2018 Australian and New Zealand Marketing Academy Best Conference Paper Award
• Vice-Chancellor's citation for teaching excellence
• Ranked #1 and #2 in Australia for scholarly output in specific domains (2012–2021)

Grants & Advising:

Stacey has supervised Honours and PhD students, including Zihao XIAO’s project on sustainable consumption norms. She collaborates with external stakeholders on applied research, such as the Hunter Water project. Her grants and industry partnerships highlight her bridging of academia and real-world marketing challenges.

Labs & Teams:

While specific lab names are not mentioned, her leadership in the Marketing Discipline at Sydney Business School underscores her role in fostering collaborative research environments.