Deanne Brocato

Deanne Brocato is an Associate Professor of Marketing at the Jon M. Huntsman School of Business, Utah State University, with a focus on consumer behavior and service industries. She holds a PhD in Marketing from the University of Texas at Arlington (2006), along with an MBA (2001) and BA in Economics from Grinnell College (1995).

• PhD, Marketing, The University of Texas at Arlington (2006)
• MSMR, The University of Texas at Arlington (2001)
• MBA, Marketing, The University of Texas at Arlington (2001)
• BA, Economics, Grinnell College (1995)

Her research spans two primary areas: social exchange dynamics in service environments (e.g., customer emotional attachment, peer influence on service evaluations) and the impact of violent media content on children, exploring mitigation strategies. She has also contributed to marketing education through studies on social media integration into curricula.

Recent publications analyze advertising congruency, media violence effects, consumer attachment to retail spaces, and crisis communication. Her work appears in journals like Journal of Retailing, Journal of Advertising, and Corporate Reputation Review.

• Teacher of the Month, Iowa State University Marketing Department
• Finalist for College of Business Junior Teaching and Research Awards, Iowa State University

Deanne has taught courses such as Promotional Strategy, Content Marketing, and Honors Thesis, with consistent engagement in curriculum design and student mentorship. She previously worked as a financial analyst at Bank of America and project manager at Sabre Corporation.