معرفی
Dr. Guy Voichek is an Assistant Professor of Marketing at the Imperial College Business School, part of Imperial College London. His research focuses on how people make comparisons and how this affects choices and experiences, particularly in consumer behavior and decision-making contexts.
He holds a Ph.D. from Yale School of Management. His work bridges business and cognitive sciences, examining topics like hedonic contrast, temporal perception during quarantine, and behavioral responses to public health interventions.
Research interests include cognitive psychology applications in marketing, decision framing effects, and the psychological mechanisms behind prosocial vs. authoritative nudges. His recent publications explore themes such as population efficiency perceptions and asymmetries in pain/pleasure contrast sensitivity.
No scientific awards are explicitly listed. He teaches courses on research methods and consumer behavior at the graduate level. No lab affiliations or advising records are mentioned in the provided text.
