ISMAEL BECERRIL CASTRILLEJO

Ismael Becerril Castrillejo is an Assistant Professor at the Faculty of Economic and Business Sciences at the University of Burgos. His research focuses on Marketing and Market Research, particularly in the context of consumer behavior in hedonic services and hospitality industries.

• Education: PhD in Economics and Business from the University of Salamanca (2023), with a thesis on value perception and post-purchase behaviors in recurring customer relationships.
• Research Groups: Affiliated with R+M+I Research in Marketing and Innovation.

His work explores topics such as satiation effects, consumption habits, and pricing strategies, primarily in service sectors. Recent publications analyze how habitual consumption levels and satiation influence willingness to pay and long-term customer relationships.

He serves as a reviewer for academic journals and maintains active collaborations within marketing and innovation disciplines. No scientific awards are explicitly mentioned in the available data.