Njål Sivertstøl

Njål Sivertstøl is an Associate Professor at the Faculty of Economics and Management, Norwegian University of Science and Technology (NTNU), Ålesund, Norway. He serves as Program Director for the BSc in Marketing, Innovation, and Management, with a focus on digitalization, co-creation, and marketing strategy.

• PhD in Marketing from the Norwegian School of Economics (NHH), with a dissertation on Online communities for customer support - A study of participation and its antecedents
• MSc in Business Administration (Siviløkonom) from NHH, focusing on International Business

Research Interests:

• Digital Marketing and its intersection with consumer co-creation
• Cross-cultural Brand Emotions and purchase behavior
• Service Innovation through digital platforms and employee interactions
• Omni-channel Customer Service in digital economies
• Design-thinking for digital service implementation
• Corporate Innovation and digital transformation

His scientific output spans academic journals and industry publications, with recurring themes in brand emotion, digital customer support, and employee/user-driven innovation. While no formal awards are listed, his work has been presented at international conferences including Frontiers in Service, EMAC, and ACR. He teaches courses on Marketing Management, Digital Marketing Analytics, and Design-driven Innovation.