Mark Vincent Pasquine

Mark Vincent Pasquine is an Associate Professor of Marketing and Head of the Department of International Business at NTNU Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. His research focuses on marketing strategy, digital marketing, consumer decision-making, and country-of-origin effects.

Education:

• PhD in Marketing, Norwegian School of Economics (NHH)
• MBA, Babson College

Research Interests:

• Marketing Strategy & Digital Marketing
• Consumer Behavior & Decision-Making
• Country-of-Origin Effects
• Sustainability in AI & Green Products
• International Business Dynamics

Key Research Trends: Recent work emphasizes NGOs' roles in circular economies, AI ethics in consumer autonomy, and cross-cultural marketing strategies. Publications span academic journals like International Journal of Export Marketing and conference proceedings such as EMAC Annual Conference.

Lab/Team Affiliations: Leads the Department of International Business research group at NTNU Ålesund, collaborating on projects like Reshoring Norway and Blue Circular Economy.