Ellen Katrine Nyhus

Ellen Katrine Nyhus is a Professor of Marketing at the University of Agder's School of Business and Law. Holding a Dr. Oecon from NHH (Norwegian School of Economics), she specializes in Economic Psychology, Behavioral Economics, and Consumer Behavior. Her research spans financial decision-making, pension behavior, and digital financial technologies, with work published in journals like Journal of Economic Psychology and Psychology & Marketing.

Education: Completed a 4-year program (BSc/MSc) in economics and business administration at NHH, followed by the Graduate Programme in Economics and Business Administration.

Research Interests: Focuses on individuals' economic decisions across life stages, including financial literacy, consumer psychology, and retirement planning. Her work bridges psychology and economics to explain real-world financial behaviors, often involving interdisciplinary methodologies.

Media and Outreach: Regularly contributes to financial media (NRK, Dine Penger) and writes for the Great Norwegian Encyclopedia (SNL). Organized the 2022 IAREP conference in Kristiansand and served as IAREP President (2014-2016).

Teaching & Supervision: Teaches Consumer Behavior (BSc) and Judgment and Decision Making (MSc). Supervises PhD and master's students in consumer behavior research.

Professional Roles: Board member at Søgne og Greipstad Savings Bank and alternate member of Kristiansand Municipality's pension fund board. Editorial board member for Journal of Economic Psychology.