معرفی
Cat Armstrong Soule is a Professor of Marketing at Western Washington University, with additional teaching experience at the University of Oregon and University of Montana. Her research focuses on consumer behavior, anti-consumption, sustainability, and secondhand exchange, employing experimental methods, surveys, and observational studies. She has published extensively in journals like Journal of Macromarketing, Psychology & Marketing, and Journal of Consumer Research.
Her work explores how consumers form perceptions in exchange contexts, with a focus on anti-consumption (e.g., reducing consumption for environmental reasons) and brand communities. She has also developed courses such as People & Money: Behavioral Perspectives on Pricing. Her research has been presented at major conferences including the Association for Consumer Research and Society of Consumer Psychology.
Key themes in her publications include green demarketing strategies, consumer-to-consumer exchanges, and the psychological underpinnings of consumer decisions. She has contributed to understanding how brands can encourage sustainable behaviors through strategic communication and pricing mechanisms.
