معرفی
Fan Liu serves as an Associate Professor in the Decision Sciences and Marketing Department at Adelphi University's Robert B. Willumstad School of Business, teaching undergraduate and graduate courses including Marketing Management, Social Media Marketing, and Consumer Behavior.
Her academic credentials include:
- Ph.D. in Marketing, University of Central Florida (2015)
- M.B.A., University of Alaska Fairbanks (2009)
- M.A., University of Bristol (2006)
- B.B.A., Guangdong University of Foreign Studies (2005)
Dr. Liu's research program investigates psychological mechanisms in consumer behavior through four interconnected pillars: Social Cognition and Perceptual Biases (examining how nonverbal cues like smile intensity affect judgments), Consumer Decision-Making (analyzing charitable giving and resource allocation), Frontline Management (studying service encounter dynamics), and Sustainable Consumption (exploring motivations in alternative economies like freecycling). Her work bridges marketing theory with practical applications in well-being and sustainability.
Her publication trajectory reveals consistent methodological rigor in experimental consumer research, with increasing focus on sustainable consumption practices since 2016. Articles demonstrate interdisciplinary synthesis across marketing, social psychology, and behavioral economics, particularly in how perceptual biases influence economic decisions in non-traditional exchange systems.
Her scientific recognition includes:
- Graduate Research Excellence Fellowship, University of Central Florida (2013-2015)
- AMA Sheth Foundation Doctoral Consortium Fellow (2013)
- Graduate Catalog Student Profile Spotlight (2014)
- AMA DocSIG Film Contest Winner (2012)
- Nomination for UCF Graduate Research Award (2013, 2014)
Dr. Liu has secured significant research funding including the Adelphi Faculty Development Grant (2016) for facial cue analysis in consumer decisions and the Transformative Consumer Research Grant (2011) for freecycling studies. Her professional service encompasses conference reviewing for ACR and Society for Consumer Psychology, along with active mentorship through graduate teaching responsibilities.
