معرفی
Dr. Prabir Chatterjee is an Assistant Professor of Marketing & Strategy at Cardiff Business School, currently serving as Programme Director for the MSc in Business Management (MBM). He previously held Assistant Professor positions at Sabanci University, Istanbul (2013-2018), and has been at Cardiff University since 2019.
Education:
- PhD in Business Administration (Quantitative Marketing, Economics/Econometrics minors), University of Washington (2013)
- MSBA, University of Washington (2012)
- MA in Economics, University of Washington (2007)
- MA in Economics (World Economy specialization), Jawaharlal Nehru University (2003)
- B.Sc. (Honors) in Economics, University of Calcutta (2001)
Research Focus: Specializes in applying Game Theory and Machine Learning to Digital Advertising, Product Design, and Pricing Strategies. Recent work explores Corporate Social Responsibility and Public Value creation through mathematical modeling and behavioral experiments.
Publication trends show expertise in Platform Competition, Algorithmic Advertising, and Behavioral Economics applications. Notable contributions include studies on sponsored content dynamics in two-sided markets and CSR profitability frameworks.
Honors & Grants:
- Cardiff Business School Seedcorn Grant (2019-2020)
- Erasmus Exchange Fellowships (2014-2020)
- Learning & Teaching Innovation Grant (2020)
- Evert McCabe Fellowship (2012)
Supervision: Provides PhD mentorship in AI/ML applications in marketing, digital advertising research, pricing strategies, and product development, with a focus on analytical modeling and behavioral experiments. Current supervisee: Andoni Fornio Barusman (E-commerce Shopping Journey). Former: Kerry Hudson (Performance Heterogeneity under Uncertainty).
