معرفی
Armen Tashchian is a Full Professor in the Department of Marketing & Professional Sales at Kennesaw State University. His research spans advertising strategies, consumer behavior, organizational behavior, and ethics in business. He has published extensively on topics such as brand placement effectiveness, salesperson burnout, and team dynamics in educational settings. His work frequently integrates empirical studies with practical implications for marketing practices and academic pedagogy.
Notable research themes include evaluating the impact of YouTube advertising formats, analyzing the role of personality traits in student team performance, and examining biases in hiring and performance evaluations. Tashchian’s contributions address both theoretical advancements and real-world applications in marketing, sales, and education.
His publications since 2013 reflect a focus on interdisciplinary approaches, merging consumer psychology with organizational studies. Despite no explicit mention of awards or grants, his prolific output underscores his academic leadership in marketing education and applied research.
