معرفی
Zhiying Ben (also known as Belynda Ben) is a Lecturer in Marketing Analytics at the University of Surrey. Her research focuses on consumer complaining behavior (CCB) and service failure recovery (SFR), with interdisciplinary projects spanning autonomous vehicles and coastal erosion. She is affiliated with the Academy of Marketing.
- PhD in Marketing, University of Southampton (Southampton Business School scholarship)
- MSc in Marketing and Brand Management with distinction, University of Essex
Her research explores:
- Consumer Complaining Behaviors (CCB)
- Service Failure Recovery (SFR)
- Machine Learning applications in marketing analytics
Her recent publications examine exclusionary effects in complaint management and cultural accommodation strategies in digital fashion marketing. She has collaborated with experts in diverse fields to enhance her research scope.
- Scientific Awards
- Southampton Business School scholarship recipient
Prior to academia, she worked in an Internet media company specializing in ultra-luxury (superyachts) content.
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