معرفی
Dr Polly Sokolova is a Teaching Fellow in Marketing at the Southampton Business School, University of Southampton. She is a member of the Centre for Marketing Research where she investigates consumer behavior and psychological processes. Her academic background includes a PhD in Marketing from the University of Essex, an MSc in Marketing and Brand Management, and an MRes in Management and Organisation. Prior to joining Southampton, she served as a Lecturer at the University of Essex.
Her research specializes in consumer psychology, particularly examining how visual stimuli influence affective, cognitive, and behavioral responses. Key research domains include:
- Visual information processing in consumer decision-making
- Fluency effects in marketing contexts
- Mental imagery applications in consumer behavior
Awards & Honors:
- University of Essex Doctoral Scholarship for PhD research
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