Aneela Malik

Dr. Aneela Malik is a Lecturer in the Department of Management and Marketing at Essex Business School, University of Essex. She teaches undergraduate and graduate courses in consumer behavior, brand management, and marketing strategy.

• Research Interests
  • Brand Management
  • Consumer Behavior
  • International/Global Branding
  • Advertising and Marketing Communication
  • Ethical and Green Marketing
• Current Teaching
  • Introduction to Consumer Behaviour (BE519)
  • Consumer Behaviour (BE555)
  • Independent Study Project: Management/Marketing (BE938)
• Supervision
  • Yutong Feng (PhD in Management)
  • Amal Hamoud M Aljohani (PhD in Marketing)

Her research focuses on international branding and digital marketing, with publications in journals like Psychology & Marketing, Journal of Retailing and Consumer Services, and Electronic Markets. Recent work examines social commerce, omnichannel behavior, and global brand perception.

Grants

• 2025 Innovate to Elevate Project with Emotional First Aid Ltd
• 2024 International Marketing Strategy Project for Pager Power

Contact: a.malik@essex.ac.uk | Office: EBS.3.34, Colchester Campus