معرفی
Dr. Hanqun Song is a Senior Lecturer in the Department of Management and Marketing at the Essex Business School, University of Essex. With a PhD from Griffith University, their research bridges marketing theory with hospitality practice through empirical studies on authenticity, technology integration, and consumer behavior.
- Current teaching responsibilities include Operations and Supply Chain Management (BE488), Digital Marketing and Social Media (BE518), and Research Methods in Marketing (BE965)
- Research focuses on robotic service quality, consumer authenticity perception, and cultural branding in hospitality
- Supervises PhD students: Mohammed Abdulaziz A Alshiha and Humaira Farid
Recent work applies media richness theory to GenAI chatbots and examines robot-human role dynamics in restaurant branding. Grants include a 2023 feasibility study on technology-driven consumer decision-making funded by Buyerdock Ltd and the British Academy.
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