Jennifer Yee-Shan Chang

Dr. Jennifer Yee-Shan Chang is a Lecturer at the Edge Hotel School, University of Essex. Her research focuses on digital transformation in the services sector, particularly exploring human-computer interaction, consumer behavior, and marketing innovations in hospitality and tourism contexts. She examines emerging technologies like AI chatbots, facial recognition payments, and smart hotel systems, emphasizing their societal and commercial impacts.

Her work spans diverse topics including technology adoption in last-mile delivery, halal-friendly tourism perceptions, and food waste sustainability. She has been awarded a grant by the British Academy (2024) to investigate generative AI's transformative role in tourism and hospitality industries. Her interdisciplinary approach bridges technology, marketing, and organizational behavior, with publications in journals like Internet Research, Technological Forecasting and Social Change, and International Journal of Hospitality Management.

Dr. Chang’s research also delves into generational travel behaviors (e.g., Gen Z’s eco-conscious decisions) and cross-cultural management trends in Asia-Pacific. She actively contributes to methodological advancements, including weighted PLS-SEM techniques for analyzing trust-based systems.

• Grant: Exploring Adoption of Generative Artificial Intelligence in Tourism and Hospitality (British Academy, 2024)
• Key Themes: Technology adoption, consumer trust, smart services, sustainability
• Labs/Teams: Edge Hotel School Research Group