Jörn Basel

Jörn Basel is a Professor at the Lucerne School of Business (HSLU), part of Lucerne University of Applied Sciences and Arts, where he leads research in the Institute of Tourism and Mobility (ITM). His professional journey includes roles as a Professor of Business Psychology at Kalaidos FH Schweiz (2013-2020) and as a Researcher at ESCP Business School Berlin (2008-2012). He holds a Dr. rer. pol. from ESCP Business School Berlin and a Dipl.-Psych. from Heidelberg University.

His research focuses on applied decision research, behavioral insights, trust and risk perception, and organizational behavior. Notable projects include studies on sustainable tourism mobility nudges, chatbot-based learning support systems, and crisis communication strategies. He actively advises organizations like The Negotiation Studio and collaborates with industry partners such as BLS AG and ITC eco Hotel.

Recent publications highlight his work on nudging ethics, trust restoration post-crisis, and behavioral aspects of compliance. His interdisciplinary approach integrates psychology, business, and technology to address challenges in organizational leadership, consumer behavior, and sustainable mobility solutions.

He has presented at major conferences including the EGOS Colloquium and the Forum Hospital Management, showcasing his expertise in trust dynamics, cyber risk psychology, and innovation adoption. His academic contributions span edited volumes on risk psychology and applied business ethics, reflecting a commitment to bridging theoretical insights with practical business applications.