Christian Weibel

Dr. Christian Weibel is a Lecturer at the Institute of Tourism and Mobility (ITM) at Lucerne School of Business (HSLU), Switzerland. He teaches courses in Social Psychology, Consumer Behavior, and Behavioral Pricing. His research focuses on behavioral economics applications in tourism mobility, sustainable consumption, and pricing strategies. He holds a PhD from the University of Bern and has extensive industry experience in banking and marketing.

Education:

• PhD in Consumer Behavior, University of Bern
• MSc in Business Economics, Lucerne University of Applied Sciences
• Bachelor's in Psychology, University of Basel

Research Interests:

• Behavioral pricing mechanisms in public transport and tourism
• Designing interventions for sustainable mobility and consumption
• Psychological drivers of consumer decision-making in travel and energy sectors
• Phase models for behavior change

Key Projects:

• Public transport tariff experiments (SBB Cost Cap Tariff)
• Mobility behavior studies for Swiss tourism operators (Bielersee Shipping Company)
• Energy-saving interventions for households
• Food delivery strategies for hospitality businesses

Academic Contributions: Over 12 peer-reviewed articles in journals like Journal of Travel Research, Transportation Research Part A, and Food Quality and Preference. Active in collaborative research with industry partners on applied behavioral solutions.