Malin Anna Wenzke

Malin Anna Wenzke is a Researcher at the Institute of Tourism and Mobility (ITM) within the Lucerne School of Business at HSLU. Her work focuses on behavioral economics, consumer psychology, and sustainable mobility. She holds a Master of Science (2020–2022) and Bachelor of Science (2017–2020) in Economic Psychology from the Hochschule für Technik Stuttgart.

• Education: Master & Bachelor in Wirtschaftspsychologie, Hochschule für Technik Stuttgart

Her professional experience includes roles as a Behavioral Designer/Consultant at FehrAdvice & Partners AG (2023–2024), freelance research assistant (2018–2023), and Strategic Product Management at Mercedes-Benz AG (2021–2022). She has supervised Bachelor theses and taught statistical methods at the Hochschule für Technik Stuttgart.

Her research projects include analyzing behavioral nudging for sustainable transportation, climate-neutral travel solutions, and road safety prevention programs. She has published in Behavioral Economics Guide and presented at the FINT Conference 2025 in Genoa.

Lab/Team Affiliations: Institute of Tourism and Mobility (ITM) at HSLU.