Carolin Geyer

Carolin Geyer is a Senior Research Associate at the Institute of Tourism and Mobility (ITM) within the Lucerne School of Business at Lucerne University of Applied Sciences and Arts. She holds a PhD in Music Studies from the Hochschule für Musik FRANZ LISZT Weimar (2023), an MA from Hochschule für Technik und Wirtschaft des Saarlandes (2018), and extensive professional experience in marketing, cultural management, and empirical research. Her research focuses on digital media’s impact on music consumption, tourism marketing strategies, and sustainable tourism practices.

Her key projects include the National Data Infrastructure for Tourism (NaDIT), Musikberg Rigi cultural heritage initiatives, and virtual influencer analysis in tourism. She also serves as National Representative Switzerland for the International Association for the Study of Popular Music (IASPM D-A-CH) and co-leads the 'texte zur populären musik' series. Her work bridges empirical social research with applied tourism development, emphasizing collaborative data strategies to counter global platform dominance.

Recent publications explore destination image alignment between marketing and visitor perceptions, music’s role in social media engagement, and the potential of virtual influencers in tourism. She actively advises Bachelor/Master theses and contributes to institutional governance through roles in the Hochschule Luzern’s Mitwirkungsrat.