Thomas Wozniak

Dr. Thomas Wozniak is a Professor of Consumer Behaviour and Technology at the Institute of Communication and Marketing (IKM) within the Lucerne School of Business at Lucerne University of Applied Sciences and Arts (HSLU). He also serves as Research Coordinator since 2019 and holds a PhD in Management from the University of St. Gallen. His academic career includes roles as Senior Research Associate at the Institute of Tourism (2013–2017) and Research Associate at the University of St. Gallen (2008–2012).

Education:
- PhD in Management, University of St. Gallen (2013)
- Master-equivalent degrees in Electronic Business and Business Administration from Berlin University of the Arts and University of Leipzig.
- Further certifications in Project Management, University Teaching, IBM Data Science, and Scrum Methodology.

Research focuses on Digital Consumer Behaviour, Sustainability in E-commerce, and the application of Data Science to Marketing challenges. He explores topics like algorithmic nudging for sustainable choices, mobile marketing effectiveness, and leveraging AI for consumer journey analysis. His work bridges technology adoption, behavioral psychology, and business strategy.

Key research trends in his articles include:
- Developing frameworks for sustainable packaging decisions using behavioral nudges.
- Analyzing session-level data to predict consumer return intent in e-commerce.
- Applying NLP to corporate mission/vision statements and crisis news coverage.
- Investigating consumer segmentation and technology acceptance in mobile contexts.

Notable projects include the 'EcoNudge' initiative to boost energy-efficient investments, research on dynamic nudging for sustainable energy decisions, and studies on returns management in Swiss apparel retailing. His work frequently addresses real-world challenges like reducing e-commerce returns and enhancing sustainability practices.

Awards and grants are unspecified, but his extensive publication record reflects active engagement with industry partnerships and applied research. He advises on digital transformation, sustainability strategies, and data-driven marketing. Active in labs/teams like the IKM Research Group, his work intersects academia and business through collaborative projects with Swiss companies.