Simone Griesser

Simone Griesser is a Lecturer at the Lucerne School of Business, part of Lucerne University of Applied Sciences and Arts (HSLU), where she is affiliated with the Institute of Communication and Marketing (IKM) and the CC Communication Management department. Her research focuses on leveraging language data (voice/text) for business and NGO insights, using statistical methods and machine learning. She holds a PhD from Warwick Business School, granting her an international and regional academic network.

She teaches courses including Supervision of Bachelor and Master Theses, Applied Research Projects, and Marketing Communication. Professional competencies span marketing/communication strategy, service experience sales, project management, and programming in R/Python.

Key research interests include AI-driven customer segmentation, brand polarization analysis, sustainability in e-commerce, and algorithmic nudging. She actively reviews for conferences like EMAC and SDS, and serves on the board of the Swiss Association for Natural Language Processing (SwissNLP). Notable projects include developing real-time sentiment barometers for brand reputation and analyzing mis/disinformation characteristics.