Mirjam Stieger

Mirjam Stieger is a part-time Lecturer and Senior Researcher at the Lucerne School of Business (Lucerne University of Applied Sciences and Arts). She is affiliated with the Institute of Communication and Marketing (IKM), focusing on Communication Management. Her academic background includes a PhD in Psychology (University of Zurich, 2019), an MSc from University of Zurich and Örebro University (2016), and a BSc from University of Zurich (2014). She also holds a Higher Education Teaching Certificate from Harvard (2021).

Her research emphasizes (Digital) Personality Coaching, Personality Change, Behavior Change, Healthy Aging, and Nudging Education. Notable projects include ACTWELL, AgeWell Companion, and studies on algorithmic nudging in sustainability. She has been featured in prominent media like the New York Times and BBC for her work on personality change and aging.

Her recent publications explore long-term effects of digital interventions, personality state dynamics, and correlations between traits and life satisfaction. She collaborates internationally, including with Brandeis University (USA) and Cognirise Health Tech Solutions. Her work bridges psychology with digital health, emphasizing practical applications for behavioral and personality change.