Ursula Stalder

Ursula Stalder is a Lecturer at the Lucerne School of Business, part of the Lucerne University of Applied Sciences and Arts (HSLU), where she leads the Institute of Communication and Marketing (IKM). She specializes in digital marketing, content strategy, and crossmedia campaigns. Her professional qualifications include a lic.phil.I in Communication Science, German Studies, and Economic/Social History from the University of Zurich, alongside certifications in Excellence in Teaching and Digital Marketing from HSLU. She co-leads multiple postgraduate programs such as the CAS Digital Marketing and Communication and the MAS Brand Journalism & Corporate Storytelling.

Her research focuses on digital transformation, content marketing strategies, and the effectiveness of digital out-of-home displays. She has published extensively on topics like crossmedia campaign integration, renewable energy marketing communication, and visual literacy in advertising. Stalder is also a co-founder and Managing Partner of Achtgrad AG, a Zurich-based digital marketing agency, and serves on advisory boards for organizations like IG DOOH and the Content Marketing Forum.

In addition to her academic roles, she has held leadership positions in marketing and design management, including roles at Assai Interactive AG and Wirz Interactive AG. Her work bridges academic research with practical industry applications, emphasizing the strategic use of digital media in public spaces and corporate storytelling.