Michael Boenigk

Michael Boenigk is a Lecturer at the Institute of Communication and Marketing (IKM) within the Lucerne School of Business at Hochschule Luzern. He holds a PhD from the University of Basel (1999) under Prof. Manfred Bruhn. His career includes leadership roles at Swissair AG and Swiss International Airlines during the brand transition to SWISS. Currently focusing on integrated communication management, corporate communication strategies, and digital transformation of communication practices.

Education: PhD in Marketing and Business Administration from University of Basel (1999), Master's in Business Administration from University of Münster (1995).

Research interests span cross-media communication effectiveness, internal communication strategies, digital transformation in marketing, and brand architecture. Notable projects include the 'Monitor Suffizientes Sharing Schweiz' initiative and studies on content strategies in Swiss enterprises.

Publications highlight cross-media campaign optimization, internal communication frameworks, and IC implementation challenges. Awards include Best Working Paper Awards at international conferences (2008/2009). Active in professional organizations like the German Advertising Research Association and Swiss Society for Communication Studies.

Consulting focuses on strategic communication audits, campaign planning, and organizational communication systems design. Current research explores digital communication trends and sharing economy communication strategies.