Nadine Stutz

Nadine Stutz is a Lecturer at the Lucerne School of Business, Lucerne University of Applied Sciences and Arts. She works within the Institute of Communication and Marketing (IKM) and specializes in digital communication, generative AI, and social media strategies. Based in Luzern, Switzerland, her academic focus aligns with industry trends in digital transformation and marketing innovation.

• Education: Dr. Phil (University of Zurich), Lic.rer.soc (University of Fribourg), MAS Brand and Marketing Management (Lucerne University of Applied Sciences and Arts)
• Certifications: Facilitator of LEGO® Serious Play® Method, Personal Leadership & Organizational Culture (WOBI School of Management), Innovation beyond the Buzzword (MIT Boston)

Her research emphasizes digital communication, brand management, and the impact of emerging technologies like generative AI on marketing professions. She has contributed to publications exploring virtual workspaces, digitalization challenges, and co-branding dynamics.

Stutz leads projects such as "Marke Luzern im kantonsübergreifenden Kontext" and has presented findings on generative AI applications at conferences like EUKO. Her practical experience includes roles as founder of empower digital and board advisor for BOARDMINDS.